LaLiga and EA SPORTS FIFA renews partnership agreement for the next five seasons
Partnership will continue across a number of joint activations in the football and gaming community for LaLiga fans until the 2023/24 season
23rd May 2019.- After a successful season, EA SPORTS FIFA has renewed its partnership agreement with LaLiga until the 2023/24 season. LaLiga engages with millions of football fans around the world and this agreement continues to connect the excitement and authenticity of football in the leading sports videogame as it comes to life on the virtual pitch.
With the ongoing expansion of LaLiga’s global reach, this agreement reinforces the commitment to engage with LaLiga fans all over the world by bringing the experience to life in EA SPORTS FIFA. The collaboration between both organizations will offer a number of integrations in the game including a full broadcast package and bring the authenticity of LaLiga to life in stadiums, banners, players, and more.
Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 41 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2017/2018 season reached more than 2.7 billion people globally. The association also has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.