Join the josh with RED FM’s World Cup Campaign ‘Mera Josh Mahaan’
Kolkata, 28th May 2019: RED FM, one of the largest and most awarded private radio networks in India in association with The Bharat Army, team India’s biggest cricket supporters club globally has kickstarted its World Cup campaign ‘Mera Josh Mahaan’. Capturing the electrifying feeling of ‘JOSH’, for World Cup 2019, RED FM is giving fans an opportunity to experience the tournament in England.
The campaign will be executed in more than key markets across the country with 45 days of nonstop ‘JOSH’. Keeping the passion of the World Cup alive, RED FM created an energetic anthem capturing the emotions of cricket fans. The josh anthem has been composed by RED FM team and leading Bollywood singer, Divya Kumar was roped in for vocals.
On the campaign ‘Mera Josh Mahaan’ Nisha Narayanan, COO, RED FM said, “India is a nation where cricket is more like a religion. At RED FM, we always strive to create some very differentiated & engaging content for our listeners. Cricket over the years has always united fans and radio has been a crucial part in bringing the fans together in cheering for Team India. We are thrilled to partner with The Bharat Army who have been passionately following the Indian Cricket Team around the world.”
In a one in a million opportunity, RED FM will be running a slogan contest to give a chance to 12 lucky fans across India to go to England on an all-expense paid trip. In this exclusive chance, enthusiastic cricket fans can participate and win the opportunity to cheer for the Indian cricket team in England.
Additionally, RED FM will also be hosting the following activities on-air for their listeners:
Score Jockeys: Among the many activities in this campaign, fans will get an opportunity to be a part of an exclusive section on-air called ‘Score Jockey’s’. Lucky fans will get a chance to be the voice of RED FM and provide score updates in quirky and interesting ways.
Gupta Ji Ki Googli’: Standup comedian Appurv Gupta, popularly known as Guptaji will be featured on a series of World Cup centric comedy capsules called ‘Gupta Ji Ki Googli’, creating a perfect blend of humour and cricket.
Bunk for India: With a Cricket Trivia on-air contest, listeners will have to download RED FM India app to get shortlisted for the ‘Bunk For India’ contest. The special die-hard cricket fan will get the opportunity to bunk work without the pressure of losing their money as RED FM will pay their salary for 1-day, so that the winner can enjoy one full day of non-stop cricket unhindered.
Join hands for the collective support for team India with RED FM and the Bharat Army. Is your JOSH stronger than the rest?
About 93.5 RED FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 380 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.
About Bharat Army
The Bharat Army are Team India’s global supporters group who were formed in 1999. As a supporters group we take great pride in how we have continued supporting the team through good times and bad. This World Cup year we celebrate our 20 Year Anniversary following the team all over the world win, lose or draw.
The Bharat Army’s core values of ‘Loyalty, Respect and Passion’ have significantly contributed to why many of the cricketing fraternity label the Bharat Army Team India’s ‘12th Man’ off the field! #COTI