Health-Leading feminine hygiene brand Pee Safe urges India’s Menstrual Health to make a green turn
The United Nations has recognized menstrual hygiene as a global public health issue. Globally, more than 1.2 billion women lack access to basic sanitation and hygiene. Over 50% of the women in India, suffer UTI (urinary tract infection) at least once in their lifetime. Poor toilet hygiene and menstrual practices are biggest reasons behind UTI as well as RTI ( Reproductive Tract Infection).
Urging Indian women on World Menstrual Hygiene Day to make healthier choices with organic hygiene disposal products, ‘Pee Safe’- leading feminine hygiene brand and makers of world's highest selling Toilet Seat Sanitizer Spray has introduced launched 100% organic cotton and biodegradable sanitary pads along with panty liners in the Indian market.
In In its attempt to make period talks normal and natural and to promote the usage of eco-friendly sanitary pads in the country, the company has also roped in leading TV actress, Anita Hassanandani as its brand ambassador.
The brand has also initiated a bold menstrual health campaign to generate right awareness around periods by showing menstrual blood as Red instead of the misleading blue color.