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Tuesday, 4 June 2019

Glitz and glamour at 12th edition of Tassel fashion and lifestyle awards

Glitz and glamour at 12th edition of Tassel fashion and lifestyle awards

Mumbai, 1st Jun 2019: The 12th edition of Tassel Fashion and Lifestyle Awards 2019 was held on 01st June 2019 at The Lalit Mumbai.The guest includes the name of the bollywood celebrities as Malaika Arora, Madhur Bhandarkar, Sayaani Gupta Parul Gulati Kunal Rawal along with Amruta Khanvilkar, Zaheer Iqbal , Pranutan and many more  It is the most awaited fashion award eve which is full of glitz and glamour and is drawing everyone's attention.

Tassel  has a long legacy now in its 12th year ,and was instituted by Mr. Vivek Gautam , with the idea of endorsing creative & innovative talent  in the fashion world . Tassel fashion and lifestyle awards(TFLA) is the  pioneer  in India.It is a prestigious award ceremony that is dedicated to felicitating the industry stalwarts for their achievements and contributions while showcasing creative talent through fashion walks, which takes place in the midst of the award ceremony.  

The event is known to set a benchmark for creative brilliance, and embarks the designers on a successful journey towards the competitive fashion industry. Through Designer & Model Hunt ,TFLA provides a free platform for designers & models to compete in this most glamorous &
competitive field . The 12th edition of TFLA Model Hunt was hosted on May 27th. The competition is a Pre Event for Tassel Fashion and Lifestyle awards, which celebrates and honours the achievers of the fashion, lifestyle and entertainment industry.The 12th  edition of “Designer hunt” is a freestyle design competition, for creative, talented  and young professionals to get a platform & be recognized in a fashion capital , Mumbai . 
This year , Tassel Designer Hunt  received tremendous response with 300+ designers competing across India  . After going through various rounds of selection process , top 5 designers, had been shortlisted who underwent a  jury round of designer Sougat Paul, Influencer Sonam Babani, Priti Buxani and Shirin Salvan of Pernia pop up shop on 30th May.
These designers got an opportunity to showcase their collection at the prestigious Tassel Awards . There were many awards like  ,Fashion Designer of the year which was awarded to Kunal Rawal, Fashion Designer of the year-Milliner was awarded to Shilpa Chavan, Fashionista of the Year-Gabriella Demetriades, Innovation in Fashion Styling - Esha Amin, Fitness Coach of the year - Yasmin Karachwala, Fashion Designer of the year - Shehla Khan. 
The even awarded the celebrities as, Contribution in Indian Cinema (Social) - Madhur Bhandarkar, Fittest woman of the year- Malika Arora, Breakthrough performance of the year - Sayani Gupta, Cultural Ambasador of Maharashtra - Amruta Khanvilkar, Style Icon of the year (female) - Sobhita Dhulipala, Syle icon of the year (male) - Arjun Mathur, Fresh face male - Zaheer Iqbal, Fresh face  ( female) - Pranutan Bhail,Photographer of the year - Avinash Gowarikar, these were the awards for the celebrities.This also had awards for Influence of year (IOY)in beauty, styling, which were presented as, Influencer of the year  in Fashion - Juhi Godambe, Influencer of the year  in Lifesyle- Riya Jain, Influencer of the year  in Beauty - Debasree Banarjee, Media Influencer of the year- Viral Bhayani, Global Achievers Kings United Hair and make - Vipul Bhagat, Life Style Living ( Residental Devloper) - Hari Nair, Celebrity Management - Yash Mistry, Celebrity Host - Sachin Kumbhar, Fsshion Choreographer - Shie Lobo, after this the winner of winner of Model hunt and Designer hunt was announced, which was House of Girla of Designer hunt.

The highlight of the  event was the launch of clothing label ORI by designer HImani Thapa. A breathtaking collection of garments using sustainable fabrics.

 “Tassel awards is reaching new heights and  now a pioneer event in launching new talent in the world of fashion and entertainment. It’s our honour to celebrate achievements of those in the fashion, lifestyle and entertainment industry “ says director Vivek Gautam. Year on year TFLA has witnessed who’s who of the industry as attendees .
This makes it an event to be well covered with the leading newspapers , magazines , social media promoters and influencers. The event was supported by 
Khadi India and Pernia pop up shop.

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