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Ice Cream Pioneers Giani’s to launch two outlets in Thane on Akshay Tritiya to bring relief from scorching heat
Thane/Mumbai: Late Gaini S. Gurcharan Singh, who is given the credit for giving India its taste for authentic Faluda by establishing Giani Di Hatti at Fatehpuri, Chandni Chowk, Delhi-6, the soul of delhi. Since 1956 the brand has spread its outlets all across India and are now launching two of their Ice cream parlours at Kojagiri Building, Panch Pakhadi, Thane (West) and another at Infinity Shop No 18, Ashar Residency, Pokharan Road No 2,Thane (west) on 7th May 2019. Besides ice cream, the brand will help beat the heat with their wide offering of Falooda (cold dessert), Kulfi, Sugar Free Ice creams and Cajes in these parlours. A special offer “Buy one get one free” will be given to patrons for 15 days beginning from Akshay Tritiya. Neighbourhood can walk in or order online for friends and families.
At the launch of Thane Stores, Giani’s Managing Director Gurpreet Singh said that “After a success story in Lokhandwala and Navi Mumbai, Kharghar. We at Giani’s are thrilled to expand our business and enter the vibrant city of Mumbai. Desserts is a dynamic sector and we are confident that the patrons in Thane will embrace our offerings. Guest experience is our obsession and we pledge to delight our guests at all time. The brand holds confidence in passing the values and quality to the new generation like how our parents introduced the taste to us and so will we to our kids.”
Amarpreet Singh, another Managing Director of Gaini’s said “We have been looking to venture into south west Indian markets. Region-wise Mumbai is one of very promising markets. Due to its dynamic demographics, the city remains an integral part of our growth strategy and we’ll continue to explore more in the region where our major base of consumers lie.”
The four brothers from the third generation - Gurpreet Singh, Amarpreet Singh, Kanwarpreet Singh and Anandpreet Singh, have contributed to spread Gaini’s across India. Now with addition of two branches in Thane, Giani’s will have 92 adresses altogether.
Giani’s Marketing Head Raadhika Khetarpal said that “Giani’s is an experience which amalgamates Traditions and gourmet. One should try the classic products like Sundaes, Natural ice cream”, “Stone Sundaes”, “Kulfi”, “Falooda”, “Belgian Chocolate” and “Red Velvet” ice cream at least once. People can also organize trips to bond over desserts with family and friend."