CEAT strengthens its association with Hyundai with the launch of new CSUV ‘Venue’
New Delhi, 21st May 2019: CEAT Limited, a leading Indian tyre manufacturer today announced its association with Hyundai for their new car ‘Venue’ in the subcompact UV space. CEAT’s SecuraDrive Tubeless tyres are specially customized for this model and will be available in 215/60R16 size. These tyres are designed to provide a comfortable driving experience and superior control at high speeds.
CEAT SecuraDrive Tubeless tyres have an enhanced pitch sequence that helps in lowering noise levels while commuting and delivering an extremely comfortable driving experience. Additionally, the wide longitudinal grooves, smart compounding and mixing technology of the SecuraDrive Tubeless tyres help keep the vehicle within the driver’s control on wet and dry road conditions.
Commenting on this association, Mr. Amit Tolani, Vice President - Marketing, CEAT Ltd said: “It’s a pleasure to partner with Hyundai once again for the launch of Venue. We are glad to deliver SecuraDrive Tubeless tyres as per Hyundai’s expectations of low rolling resistance for excellent control at high speeds while maintaining safety and comfort of the passenger and driver on a priority.”
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
About RPG Enterprises (www.rpggroup.com):
RPG Enterprises, established in 1979, is one of India’s fastest growing business groups with a turnover of Rs. 23000 Cr. The group has diverse business interests in the areas of Infrastructure, Tyre, Pharma, IT and Speciality as well as in emerging innovation-led technology businesses.