OPPO India announces collaboration with Bollywood star Kartik Aaryan
Launches new TVC for F11 Pro #BeBrilliant campaign
National 23rd April, 2019: OPPO, a leading global smartphone brand announced the launch of the new OPPO F11 Pro TVC with the most popular Bollywood star Kartik Aaryan under the #BeBrilliant ad campaign. The TVC encapsulates the features of OPPO F11 Pro highlighting the 48MP camera brilliant portrait in lowlight. The recently launched OPPO F11 Pro is equipped with a new 48MP Ultra-clear camera system, a rising camera, and a panoramic screen, providing customers with an easy to use and flawless user experience.
The TVC showcases the natural charisma of the Bollywood star Kartik Aaryan matches with the new OPPO F11 Pro that captures realistic pictures in lowlight. The current heartthrob of the nation Kartik Aaryan impresses his date with the camera with a brilliant photograph during their candlelight dinner. The TVC will go live on OPPO’s YouTube, Facebook, Twitter and Instagram accounts supported by the hashtags- #BeBrilliant and #OPPOF11Pro
Speaking on the association, Mr. Charles Wong, CEO, OPPO India and President OPPO South Asia said, “OPPO as a brand has always focused on providing exceptional features to give our consumers the best experience. We are excited with Kartik Aaryan joining us in our OPPO family. The film star is a fabulous youth icon and is greatly admired for his charismatic attitude and style statement, which matches w with our brand philosophy. Just like OPPO’s belief of bringing perfection and becoming a trendsetter, the actor believes in doing the best for his fans. Our OPPO F11 Pro clearly calls out to millennials who believe in living their life to the fullest and capturing each experience.”
Link to the TVC - https://www.youtube.com/watch?v=r5a-vOdyV-s
Agency- Ogilvy & Mather Pvt Ltd
President- Branch Head, Ogilvy North: Kapil Arora
Creative- Vikash Chemjong, Basabjit Majumdar, Saroj Patra
Account Management- Varsha Raina, Priya Nanda, Prashant Panwar Films
Production house- Rabbit Hole
Director- Shujaat Saudagar
Director of Photography- Ravi Varman
Main Animation- F9 Post
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. More than 200 million consumers are using OPPO smartphones. OPPO’s business has covered 40 countries and regions, with over 400,000 stores and has 4 research centres worldwide, providing excellent smartphone photography experience to more and more young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO.